Browsing All posts tagged under »viral marketing«

Celebrity endorsements or lazy marketing?

August 12, 2010


Maybe, the moment you think about a celebrity endorsement is the time when you need to look at your proposition and revisit it!

Is there a lesson to be learned from BANKSY?

August 3, 2010


BANKSY breaks all the rules. He is a vandal.  He doesn’t commercialise his product- the outside art at least, which is free (obviously).  He won’t reveal who he is.  Need I go on? You put these rule breaks together and what do you get?  A global phenomenon. It just goes to show that sometimes you […]