Browsing All posts tagged under »future«

How’s my futurology?

September 8, 2010


In my post "Be brave and tell the truth" (9th August) I said that Frosted Lucky Charms had disappeared from the shelves. Not a prediction as such, but wrong nonetheless.

Crowdsourcing – a problem shared…

September 1, 2010


Idea Bounty is a website where businesses can advertise a brief for their latest marketing project (getting a bit of coverage of their business at the same time).  The site then invites ideas from the amassed community (or crowd) and offers them a bounty for the winning idea.   It’s just one example of ‘crowdsourcing‘, others […]

Are newspapers yesterday’s news?

August 31, 2010


Bob Dylan once wrote (in 1964 to be precise), “The Times, they are a changin’.”  It’s a nice lyric and more importantly, for the purposes of this post, it would make for a great headline if you were writing an article about the newspaper industry. In recent times the Times (which started out in 1785 […]

Sleepwalking in a social media nanny state

August 17, 2010


I'm sorry, it's bad enough when a shop assistant, albeit a posh shopping assistant, looks down their nose at you in a posh shop. Can you imagine the first time a vending machine does that to you - how's that for your morale? Anyway, as far as I can tell from the video, the vending machine only vends to good looking people. Poor Joseph Merrick, not only was he called 'The Elephant Man', but in tomorrow's society he couldn't even get an ice cream as the vending machine wouldn't be able to recognise him as a human being.

Prediction #2 | apps, apps and more apps

August 3, 2010


The world and its dog (dogs are well serviced here) seems to be getting on board with the app revolution.  It shouldn’t be a surprise.  We are a throw-away culture, everything we consume has followed the same path over the years and that path is all about reducing our time spent in consuming and the […]

Thinking about the future (incl my prediction #1)

August 2, 2010


As a marketer the nearest I've gotten to science in my career is when I've hired Futurologist (they've got an ology so they must be scientists).