Browsing All posts tagged under »Marketing«

Youth Marketing

March 10, 2011

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Every morning on my walk to work I play chicken with a six year old.  I must point out that this isn’t through choice.  I don’t make it part of my constitution that I must play chicken with a child before picking up my morning coffee (which is invariably a morning tea anyway).  It’s him, […]

Personalised marketing just isn’t

February 28, 2011

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Who’s bright idea was it to personalise marketing communications?   This strategy emerged alongside the introduction of computers as business tools in the eighties.  To begin with I imagine it was a novel experience, getting mail with your name on it, but back then it was novel to actually own a television – things have […]

Needless Naming

October 18, 2010

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When the MoD decides on the hues for their camouflage paint jobs are they aided in the task by stupid names?  I can just imagine the command: I’ll have an intercontinental ballistic missile in “jade green” with an accent of “puce”!  (I know puce is pink, but I’ve never written the word in my life and couldn’t […]

Ryder Shmuck

October 5, 2010

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To get an even better idea of the scene think Braveheart or Gladiator and pumping up the soldiers ahead of battle. The head marshall, a man with a had adorned by more badges than a Boy Scout could ever dream about walked the line of Marshalls and announced, "No Marshall shall ask any players for an autograph. Anyone with that thought can get on the other side of the line as you are not a marshall." I couldn't stop myself, I interjected, "...but you can ask them for a badge for your hat!"

This isn’t a re-brand, honest

September 24, 2010

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First and foremost - this isn't a re-brand. Okay, I'll admit that it looks an awful lot like a re-brand, but let me explain. I've previously bemoaned the marketer's desire to re-brand at every opportunity, so you could forgive me for doing just that. But, what happened was this...

What George Michael needs to do now

September 22, 2010

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Sometimes brands lose their way. This happens for a lot of reasons, sometimes a brand's success is what ultimately dooms it to a future in the toilet. Metaphorically speaking of course, not literally apart from a few instances in the detergent sector and of course our focus here, Georgios Kyriacos Panayiotou. Incidentally I think 'Panayiotou' would make a great name for a toilet cleaner.

What if Apple marketed a…

September 16, 2010

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If you’re here looking for the Pope, see the article below this one… Apple are seen by many as the sole purveyors of great marketing.  You might agree or disagree on that one, but they certainly have an approach which they apply consistently to everything they do – which can’t be a bad thing.  So, […]

Scotland the brand of the brave

September 10, 2010

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Everything: people, places and products are brands.  You don’t have to have a planned, structured and designed brand to have a brand.  Every individual has a brand – their brand is the way they look, the way they speak and the way they behave.  Every place is also a brand too, not only that, they […]

The Loyalty Misnomer

September 8, 2010

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In theory, the more loyal your customers the more they'll pay for your product. So, put the price up for the most loyal customers and tell them that if they are truly loyal to your cause then they'll happily pay for the pleasure. Also, if your customers are loyal then they ought to protect your interests from others. So, rather than asking customers to save and send in coupons, ask them to send in competing brand's promotional advertising which they've removed from the supermarket aisle.

Crowdsourcing – a problem shared…

September 1, 2010

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Idea Bounty is a website where businesses can advertise a brief for their latest marketing project (getting a bit of coverage of their business at the same time).  The site then invites ideas from the amassed community (or crowd) and offers them a bounty for the winning idea.   It’s just one example of ‘crowdsourcing‘, others […]

It’s an epidemic, we’re never academic at work!

August 27, 2010

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It soon dawned on me that (a) the paper was tougher than I'd remembered them being, and (b) I'd forgotten a lot of the academic fundamentals. I suppose it shouldn't have come as a surprise. In the day-to-day grind that is 'real life' you just don't have the time to apply your formal learning to everyday challenges

Top Tips to Reduce Cognitive Dissonance

August 24, 2010

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Cognitive Dissonance, Buyer’s Regret, name it what you will but we’ve all experienced it at some point.   In fact, just this weekend I bought a takeaway curry and was robbed of the remainder of the weekend by a serious bout of food poisoning.  Okay, it might just as easily have been gastric flu, but I […]

Sleepwalking in a social media nanny state

August 17, 2010

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I'm sorry, it's bad enough when a shop assistant, albeit a posh shopping assistant, looks down their nose at you in a posh shop. Can you imagine the first time a vending machine does that to you - how's that for your morale? Anyway, as far as I can tell from the video, the vending machine only vends to good looking people. Poor Joseph Merrick, not only was he called 'The Elephant Man', but in tomorrow's society he couldn't even get an ice cream as the vending machine wouldn't be able to recognise him as a human being.

Banks, just stop, we’ve had enough.

August 16, 2010

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Watching Halifax staff pretend to run a radio station makes a welcome change from watching them pretend to run a f**king building society.

What if the church re-branded?

August 13, 2010

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...shame though, I was looking forward to the new business cards and some new bunting for the fete...

Celebrity endorsements or lazy marketing?

August 12, 2010

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Maybe, the moment you think about a celebrity endorsement is the time when you need to look at your proposition and revisit it!

Does your haircut dictate your career?

August 11, 2010

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I was thinking back to the appallingly misguided careers advice I got at school and wondered on what basis the career’s advisor came up with her suggestions.  I’d always wanted to be an architect and the career’s advisor asked me if I had any idea of what I’d like to do when I leave school?  I […]

Prediction #4 | As technology improves we (the consumers) will get worse special offers

August 10, 2010

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The internet is the consumer’s best friend.  It has brought us the power of comparison.  That might not be the power  you’d want if you were challenged by Superman to an arm wrestle.   Also, if I order the same dish as someone else at a restaurant I can’t help but take a look at […]

Be brave and tell the truth

August 9, 2010

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Subway: "Going underground is where you'll end up if you eat our food every day."

When good banking turns bad

August 6, 2010

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I can't imagine they tested the site in a more scientific or rigorous fashion than I might test that the contents of my wine glass is actually wine and not grape juice - or in this instance gripe juice.

Prediction #3 | etailers will start competing on more than just price

August 4, 2010

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We all like a good deal, and the constituents of a good deal are a lot more than just the price.  When we shop online however, we do seem to forget that and focus solely on price.  It’s no surprise really, the Internet is the perfect place to compare, sites like Google Shopping [iPhone 4 […]

Is there a lesson to be learned from BANKSY?

August 3, 2010

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BANKSY breaks all the rules. He is a vandal.  He doesn’t commercialise his product- the outside art at least, which is free (obviously).  He won’t reveal who he is.  Need I go on? You put these rule breaks together and what do you get?  A global phenomenon. It just goes to show that sometimes you […]

Prediction #2 | apps, apps and more apps

August 3, 2010

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The world and its dog (dogs are well serviced here) seems to be getting on board with the app revolution.  It shouldn’t be a surprise.  We are a throw-away culture, everything we consume has followed the same path over the years and that path is all about reducing our time spent in consuming and the […]

Thinking about the future (incl my prediction #1)

August 2, 2010

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As a marketer the nearest I've gotten to science in my career is when I've hired Futurologist (they've got an ology so they must be scientists).