Browsing All posts tagged under »Steve Jobs«

Announcing the Apple iApple

September 21, 2010


Steve Jobs walks onto the stage in front of a packed theatre in San Francisco. He thanks everyone for joining him (amidst rapturous applause - for walking onto the stage!) and nonchalantly takes an apple (a red one) out of his pocket and takes a bite. He chews on it for a while and there is silence in the auditorium, the expectation building all the while.

What if Apple marketed a…

September 16, 2010


If you’re here looking for the Pope, see the article below this one… Apple are seen by many as the sole purveyors of great marketing.  You might agree or disagree on that one, but they certainly have an approach which they apply consistently to everything they do – which can’t be a bad thing.  So, […]