Browsing All posts tagged under »brand«

This isn’t a re-brand, honest

September 24, 2010

2

First and foremost - this isn't a re-brand. Okay, I'll admit that it looks an awful lot like a re-brand, but let me explain. I've previously bemoaned the marketer's desire to re-brand at every opportunity, so you could forgive me for doing just that. But, what happened was this...

What George Michael needs to do now

September 22, 2010

4

Sometimes brands lose their way. This happens for a lot of reasons, sometimes a brand's success is what ultimately dooms it to a future in the toilet. Metaphorically speaking of course, not literally apart from a few instances in the detergent sector and of course our focus here, Georgios Kyriacos Panayiotou. Incidentally I think 'Panayiotou' would make a great name for a toilet cleaner.

Scotland the brand of the brave

September 10, 2010

0

Everything: people, places and products are brands.  You don’t have to have a planned, structured and designed brand to have a brand.  Every individual has a brand – their brand is the way they look, the way they speak and the way they behave.  Every place is also a brand too, not only that, they […]

What if the church re-branded?

August 13, 2010

1

...shame though, I was looking forward to the new business cards and some new bunting for the fete...

Be brave and tell the truth

August 9, 2010

1

Subway: "Going underground is where you'll end up if you eat our food every day."

Plotting the influence of a brand

July 31, 2010

0

Watching my child playing with his toy car it struck me that he really wouldn’t care if the car was a Kia or a Ferrari – good for him. At what point does brand start influencing? I guess that everyone has their own individual pattern, but most would follow a normal distribution curve. There comes […]

A brand extension too far

July 30, 2010

0

I feel every bit the beach volleyball player