Browsing All posts tagged under »value«

Prediction #3 | etailers will start competing on more than just price

August 4, 2010


We all like a good deal, and the constituents of a good deal are a lot more than just the price.  When we shop online however, we do seem to forget that and focus solely on price.  It’s no surprise really, the Internet is the perfect place to compare, sites like Google Shopping [iPhone 4 […]

Plotting the influence of a brand

July 31, 2010


Watching my child playing with his toy car it struck me that he really wouldn’t care if the car was a Kia or a Ferrari – good for him. At what point does brand start influencing? I guess that everyone has their own individual pattern, but most would follow a normal distribution curve. There comes […]