Browsing All posts tagged under »user experience«

Top Tips to Reduce Cognitive Dissonance

August 24, 2010


Cognitive Dissonance, Buyer’s Regret, name it what you will but we’ve all experienced it at some point.   In fact, just this weekend I bought a takeaway curry and was robbed of the remainder of the weekend by a serious bout of food poisoning.  Okay, it might just as easily have been gastric flu, but I […]

When good banking turns bad

August 6, 2010


I can't imagine they tested the site in a more scientific or rigorous fashion than I might test that the contents of my wine glass is actually wine and not grape juice - or in this instance gripe juice.