Browsing All posts tagged under »user experience«

Top Tips to Reduce Cognitive Dissonance

August 24, 2010

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Cognitive Dissonance, Buyer’s Regret, name it what you will but we’ve all experienced it at some point.   In fact, just this weekend I bought a takeaway curry and was robbed of the remainder of the weekend by a serious bout of food poisoning.  Okay, it might just as easily have been gastric flu, but I […]

When good banking turns bad

August 6, 2010

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I can't imagine they tested the site in a more scientific or rigorous fashion than I might test that the contents of my wine glass is actually wine and not grape juice - or in this instance gripe juice.