Browsing All posts tagged under »Marketing«

Scotland the brand of the brave

September 10, 2010


Everything: people, places and products are brands.  You don’t have to have a planned, structured and designed brand to have a brand.  Every individual has a brand – their brand is the way they look, the way they speak and the way they behave.  Every place is also a brand too, not only that, they […]

The Loyalty Misnomer

September 8, 2010


In theory, the more loyal your customers the more they'll pay for your product. So, put the price up for the most loyal customers and tell them that if they are truly loyal to your cause then they'll happily pay for the pleasure. Also, if your customers are loyal then they ought to protect your interests from others. So, rather than asking customers to save and send in coupons, ask them to send in competing brand's promotional advertising which they've removed from the supermarket aisle.

Crowdsourcing – a problem shared…

September 1, 2010


Idea Bounty is a website where businesses can advertise a brief for their latest marketing project (getting a bit of coverage of their business at the same time).  The site then invites ideas from the amassed community (or crowd) and offers them a bounty for the winning idea.   It’s just one example of ‘crowdsourcing‘, others […]

It’s an epidemic, we’re never academic at work!

August 27, 2010


It soon dawned on me that (a) the paper was tougher than I'd remembered them being, and (b) I'd forgotten a lot of the academic fundamentals. I suppose it shouldn't have come as a surprise. In the day-to-day grind that is 'real life' you just don't have the time to apply your formal learning to everyday challenges

Top Tips to Reduce Cognitive Dissonance

August 24, 2010


Cognitive Dissonance, Buyer’s Regret, name it what you will but we’ve all experienced it at some point.   In fact, just this weekend I bought a takeaway curry and was robbed of the remainder of the weekend by a serious bout of food poisoning.  Okay, it might just as easily have been gastric flu, but I […]

Sleepwalking in a social media nanny state

August 17, 2010


I'm sorry, it's bad enough when a shop assistant, albeit a posh shopping assistant, looks down their nose at you in a posh shop. Can you imagine the first time a vending machine does that to you - how's that for your morale? Anyway, as far as I can tell from the video, the vending machine only vends to good looking people. Poor Joseph Merrick, not only was he called 'The Elephant Man', but in tomorrow's society he couldn't even get an ice cream as the vending machine wouldn't be able to recognise him as a human being.

Banks, just stop, we’ve had enough.

August 16, 2010


Watching Halifax staff pretend to run a radio station makes a welcome change from watching them pretend to run a f**king building society.