Browsing All Posts filed under »Marketing«

Better by foot

March 15, 2011

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I am going to risk the admonishment of a number of friends with this post, but these are the risks you must take if you are to write about things on the internet, so I shall venture forth regardless. Bristol has recently announced that it is the UK’s first Biking City, which is nice, but […]

Youth Marketing

March 10, 2011

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Every morning on my walk to work I play chicken with a six year old.  I must point out that this isn’t through choice.  I don’t make it part of my constitution that I must play chicken with a child before picking up my morning coffee (which is invariably a morning tea anyway).  It’s him, […]

Marketing Superheroes

March 1, 2011

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Marketing people don’t make great entrepreneurs.  It’s not their fault though, it’s just that the process of analysing a market, scoping the opportunity and planning an entrance strategy usually turn up reasons to investigate further and to delay the action. Entrepreneurs, in my experience, take action first and then analyse after and there is a […]

Personalised marketing just isn’t

February 28, 2011

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Who’s bright idea was it to personalise marketing communications?   This strategy emerged alongside the introduction of computers as business tools in the eighties.  To begin with I imagine it was a novel experience, getting mail with your name on it, but back then it was novel to actually own a television – things have […]

When ‘good’ service is bad

February 25, 2011

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On my daily walk into work I occasionally sojourn in a coffee shop.  Partly this is because I quite like the idea of a coffee, but mostly this is because I am lazy and the thought of breaking up the journey appeals to me. That said, I have yet to find a coffee shop which I actually want […]

Charity

February 24, 2011

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The latest round of televisual charity nonsense is about to hit our screens and I for one am here to say I don’t give a camel’s hump about a bunch of “celebrities” trekking across a desert.  I hope they all wither away in a slow and painful death. Except for Kara Tointon because she’s a […]

Coming soon…

January 12, 2011

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an update. It has certainly been a while since I’ve posted anything.  But then again, why bother posting these days when you can email? Now, if that level of wit doesn’t whet your appetite for a 2011 of fun and frivolity then I’m in trouble, because there is a veritable postman’s sack full of puns of a similar […]